Content Strategy for the Web
作者:Halvorson, Kristina; Rach, Melissa; Cancilla, Sarah
出版社:
出版年:2012-2
页数:216|定价:228.00元
评分:
分类标签:用户体验
ISBN:9780321808301
内容简介
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning fo...
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